Earlier this week, various TIDAL ads were on display in New York City that stated “4:44”. This led fans to speculate that the ads were hinting towards a new Jay Z album.
However, On Wednesday during the NBA finals (Game 3), TIDAL aired an ad that included their partnership with Sprint. The ad revealed what was behind 4:44, which was a project starring Oscar winners Lupita Nyong’o, Mahershala Ali and actor Danny Glover. The black and white trailer showed Ali practicing a few boxing techniques while Glover appears in the background.
Watch the trailer below
Excited to bring @Sprint customers exclusive content through our partnership with @TIDALHiFi – more news coming tomorrow!! pic.twitter.com/YIbZ4h5Zoq
— MarceloClaure (@marceloclaure) June 8, 2017
The Music Company has yet to release a date about the film.