Hey MEFheads! Good news, Juicy Couture is back! The celebrity endorsed brand was iconic in the early 2000s, worn stars such as Britney Spears and Beyoncé. This is the popular brand’s first ever NYFW show this season and now they are set to collaborate with VFILES.
The collaborative project is called “VFILES LA JUICY” and features 17 pieces for both men and women including bomber jackets, graphic bodysuits, logo T-shirts and their signature Juicy Couture Velour tracksuits, which is updated with an Offbeat VFILES twist.
The much anticipated campaign stars and is directed by Sami Muro. The capsule collection dropped Feb. 23 on VFILES.com as well the brand’s NYC outpost. Check out the collection on VFILES, or for those in the UK you can purchase the collab at select Urban Outfitters stores. The collection launches globally March 1 at Juicycouture.com.