Asma Amani is the Founder, CEO, and Principal Publicist of Asma Amani PR, a high-touch boutique agency specializing in premium brand elevation for hospitality, lifestyle, cultural, and nonprofit organizations. Renowned for crafting powerful narratives that drive influence and impact, she accelerates brand growth through integrated strategies in media relations, press collateral development, brand partnerships, sponsorship alignments, influencer marketing, immersive experiences, and thought leadership. Born in Washington, D.C., Asma developed a global outlook by living in London, New Delhi, Beijing, and Toronto. Over a decade in Canada’s entertainment industry, she worked with premier fashion weeks and the Toronto International Film Festival, honing her expertise in high-profile brand positioning. During the pandemic, she returned to D.C. and quickly built a notable track record, including bringing Miami’s Museum of Graffiti to Union Market and producing the U.S. debut of Juno Award–winner David Matisse’s Low Key Concert. Beyond PR, Asma is committed to community empowerment. She partners with GOODProjects to provide underserved youth and families with vital resources, and also leads an eponymous fashion label that fuses her Indian heritage with a modern aesthetic, celebrating traditional craftsmanship and supporting the handloom industry.