Women To Watch 2025: Beauty & Fashion

Amber April

Amber April is a dynamic Public Relations and Events professional with a decade of industry experience. Originally from Cape Town and now based in Johannesburg, she is the Events and PR Brand Manager for L’Oréal Paris South Africa. Amber has managed high-profile campaigns and events, including the Guinness World Record-holding makeup masterclass. With a keen eye for strategy and execution, she specialises in creating impactful brand experiences.

Amber April

L'Oréal Paris South Africa

Events & PR Brand Manager

Ari Davis

Arianna "Ari" Davis is the founder and CEO of STRIPT, an inclusive women's apparel brand dedicated to stylish, high-quality pieces that flatter every figure. The idea for STRIPT began when Ari noticed a gap in the market for the perfect bodysuit—so she designed it herself. Since launching in 2020, she has remained hands-on, overseeing design, model casting, campaigns, and daily operations, ensuring STRIPT reflects her vision. Through her work with STRIPT, Ari worked closely with Goodwill to spearhead their first ever brand collaboration championing sustainability and accessibility for shoppers. To date, she’s been featured in major publications including Cosmopolitan, Essence, Hypebae, and The Washington Post.

Ari Davis

Stript

Founder & CEO

Bianca Stacey

Bianca Stacey is a Senior UX Designer on Amazon’s Shopping Design team, where she designs features that enhance the customer shopping journey on Amazon’s mobile app. Over her eight-year tenure at Amazon, she has created internal tools that assist customer service associates, customer-facing features that streamline returns, and shopping features that help customers explore, discover and purchase products on Amazon. Bianca also mentors early-career designers and women transitioning into tech from other fields. Beyond her work in UX design, she is the Founder and Creative Director of Mahogany Coast Swim, a women's swimwear brand specializing in elevated, fashion-forward one-piece swimwear. Bianca holds a degree from Northwestern University and has also studied at Parsons, The New School for Design, and the Fashion Institute of Technology in New York City.

Bianca Stacey

Mahoghany Coast Swim

Founder & CEO

Chee Smalls

Coach

Senior Director of Product Development

Chrissauna Vigilance

Founder and CEO of CSV New York, Chrissauna Vigilance is a Brooklyn native, who serves with one purpose: celebrating femininity through color and design. Starting her early career in building the confidence of women around the world, Chrissauna has aided in the innovation of color cosmetics and beauty campaigns at MAC and various brands within the L’Oreal Group. Through the advocacy of diversity and inclusion for all, Chrissauna Vigilance continues to empower women by designing ready-to-wear and couture garments, tailored for the “5’5 and under babe with body”, a community often ignored in the luxury market. Founded July 2021, CSV New York continues to celebrate femininity through color and design, giving women the confidence to show up in the world, unapologetically. Loved by many celebrities and influencers alike, CSV has been featured on the digital cover of Essence Magazine, the cover of Gmaro Magazine, and worn on red carpets by Meagan Good, Jessica Rich, Tana Mongeau, Sheneaa, and more.

Chrissauna Vigilance

CSV New York

Founder/CEO

Tina Turtle

A proud Haitian-American, Tina, also known as "Tina Turtle," is a creative powerhouse whose journey into the world of content creation began during her college years. Her relatable content quickly garnered a loyal following, and what started as a hobby soon blossomed into a thriving career fueled by her unwavering passion and creativity. In 2020, her "work bae" video went viral, attracting nearly 20 million views over 3 months. Since then, she's evolved her content to represent fashion and lifestyle in a comical, edgy, and bold way. Her influence has earned recognition from esteemed brands such as Steve Madden, Nike, Interscope Records, Pretty Little Thing, New Balance, and Essence, solidifying her reputation as a trusted voice in the industry. Also, in 2024, she was the face for Paper Planes Women summer campaign. With a social media community exceeding 820k followers and over one million monthly views on TikTok alone, Tina's engaging content inspires women of color to channel their inner baddies in their own unapologetic way. Tina has been featured in Essence GU and BET.

Tina Turtle

Content Creator & Influencer

Eden Zeilo

With over 10 years of experience in strategy, brand management, and digital marketing, I am a global marketing leader who is passionate about the intersection of technology and commerce in high-growth markets. I lead marketing at Sienna Naturals, a plant-based, dermatologist-tested, and proven haircare brand designed for textured hair and co-owned by Issa Rae and Hannah Diop. I previously led marketing for BLK/OPL and Fashion Fair Cosmetics, two beauty brands that celebrate the legacy of Black women and are formulated especially for multicultural consumers. In my previous roles at Unilever, I managed global brand marketing for Sundial Brands, a portfolio of natural and multicultural hair and skincare products, in 10+ markets. I also led brand marketing and strategy for SheaMoisture and Madam CJ Walker, two iconic and innovative brands that cater to diverse and underserved consumers. I spearheaded the launch of Sundial Brands in Africa, expanding the reach and impact of the company's mission and vision. Additionally, I co-founded and headed marketing and operations for Black Tech Women, a community and platform that supports and connects Black women in the tech industry. My mission is to leverage my skills and expertise in marketing, strategy, and technology to create and grow brands that resonate with and empower consumers across the globe. I am always eager to learn, collaborate, and contribute to the success of my team, organization, and industry.

Eden Zeilo

Sienna Naturals

Head of Marketing

Elizabeth Telfort

Elizabeth Telfort has taken her love of entertainment and helping artists to a fashion brand that has music intertwined into its ethos, True Religion. In only a year's time Telfort has gotten True Religion on thee Hot Girl, Megan Thee Stallion for the 2024 Holiday Campaign, worked with the Los Angeles Rams for their Rookie Draft House and solidified partnerships for Miami Swim Week, All Star Weekend and Rolling Loud. Elizabeth leads the official ambassadorship program Team True, all seeding efforts and is forever expanding her rolodex to expand more into the athletic and streaming spaces.

Elizabeth Telfort

True Religion

PR and Partnerships Manager

Fanta Dicko

Fanta has been at the forefront of reshaping the landscape of beauty content to authentically reach and represent women of color through her initiative, MELANIN MOI. With a mission to educate, inspire, and foster a sense of community among women of color, MELANIN MOI transcends being just a platform; it stands as a transformative movement revolutionizing the accessibility of beauty resources for women of color. Driven by personal frustrations in navigating information for natural hair and skin care, Fanta embarked on a mission to create a haven—a digital space where Black women not only discover tailored guidance but also find genuine visibility and resonance. MELANIN MOI has become a beacon for women of color seeking authentic beauty insights and a sense of belonging. Fanta's impactful journey has attracted partnerships with over 75 brands, including renowned names like Fenty Beauty, NARS, Soho House, AFROTECH, Peloton, and more.

Fanta Dicko

MelaninMoi

CEO and Co-Founder

Jaleesa Jaikaran

Jaleesa Jaikaran is a Makeup Artist, Beauty Educator from Trinidad, now based in New York. She works on campaigns, content creation, and product development with major beauty brands. Her work has been featured in Elle, Glamour, Essence, Vogue, and Teen Vogue. She is also the host of The Life of a Makeup Artist podcast, where she shares unfiltered insights into the beauty industry through candid conversations with artists, founders, and insiders.

Jaleesa Jaikaran

Jaleesa Jaikaran Beauty

Pro Makeup Artist & Beauty Educator

Jasmine Williams

I am a beauty marketer passionate about culturally relevant storytelling and creating meaningful connections with consumers. I have led impactful campaigns with celebrity talent, developed trend-driven content, and launched multimillion-dollar products. Beyond the beauty aisle, I’m committed to amplifying diverse voices. I strive to shape the industry authentically and with a deep understanding of the consumers I serve.

Jasmine Williams

L'Oréal

Brand Marketing Manager

Jasmine Turner

Jasmine Turner is a full-time content creator dedicated to inspiring women to elevate their lives through self-care, wellness, and luxury. Originally from Chicago, IL, she earned her B.A. from Spelman College before attending Emory Law School and Emory’s Goizueta Business School. With a passion for curating an intentional lifestyle, she shares daily vlogs, routines, and GRWM content that seamlessly blend elegance with practicality. Deeply community-focused, she prioritizes creating content that resonates with her audience’s values, fostering a space for self-growth and empowerment.

Jasmine Turner

Beauty & Fashion Content Creator

Jessica Beaugris

As a Black provider specializing in aesthetics, I prioritize inclusivity, education and expertise, especially in treating melanated skin. Finding a practitioner who understands the nuances of Black and brown skin can be challenging and I take pride in offering specialized care that ensures safe, effective, and tailored treatments. I also have a deep passion for wellness and movement. As a former Miami Dolphins cheerleader. I know firsthand how important it is to feel strong. confident, and connected to your body. I'd love to open my own Pilates and wellness studio in DC. I foresee this space merging litness, recovery and beauty while creating a well-rounded approach to feeling and looking your best. For me, this journey isn't just about aesthetics it's about empowering people to take care of themselves holistically.

Jessica Beaugris

Ever/Body

Cosmetic Nurse Practitioner

Kadidja Dosso

After a severe allergic reaction to braids, Kadidja Dosso decided to start her own clinically tested hypoallergenic braiding hair and organic hair care line of products, Dosso Beauty. She has sold hypoallergenic hair extensions and organic hair care products to over 100,000 people and has earned $1.8MM in sales revenue over the past 6 years in business. Her products are sold online at dossobeauty.com, Amazon, GoPuff and 50+ retailers and salons around the world. In July of 2024 Kadidja opened The Dosso Beauty Experience, the first luxury hair braiding salon and retail store in her hometown Philadelphia.

Kadidja Dosso

Dosso Beauty

Founder and CEO

Lana Gregg

NYX Cosmetics

Director

Marley Wint

Minty is an independent, women-led beauty and fashion brand founded by Marley Wint, a Chicago-based entrepreneur and creative visionary. Rooted in nostalgia and self-expression, Minty specializes in customizable tooth gem adornment using authentic Swarovski crystals, while also offering tooth gem training courses and wholesaling high-quality dental supplies. As an industry leader in the tooth gem space, Marley is passionate about empowering other women to become their own boss—combining beauty, business, and education to help others build thriving careers. From brand activations to entrepreneurial mentorship, Minty creates unforgettable “Minty Moments” that celebrate confidence, creativity, and community.

Marley Wint

Minty & Co.

Founder & CEO

Marvella Akiojano

Marvella is a dynamic content creator and entrepreneur who has built a thriving digital presence online. Originally from Nigeria, Marvella migrated to the United States and has since cultivated a loyal community of over 1 million followers. Marvella is also the CEO of Marviano Cosmetics, a testament to her entrepreneurial spirit and dedication to empowering others through beauty. Through her content and business ventures, she has created a space that celebrates individuality and inspires her audience to pursue their dreams.

Marvella Akiojano

Marviano Cosmetics

Founder

Maude Okrah Hunter

Maude is founder of Black Beauty Roster, a digital DE&I platform that connects the entertainment industry with hairstylists and makeup artists who provide guidance and training on how to work with textured hair and diverse skin tones. She has since gone on to create partnerships with Warner Bros. Discovery, NBCU, L’Oreal Groupe and hosts large-scale beauty summits on inclusivity with Meta ensuring there is better education and conversations around beauty for women of color.

Maude Okrah Hunter

Black Beauty Roster

Founder

Natalia Dichkovska

Natalia Dichkovska didn’t set out to change the beauty industry—she simply wanted to heal her own skin. Growing up in a family of chemists, she was surrounded by science, but her early passion led her to study philology. After years of ineffective prescriptions and harsh treatments, she decided to take matters into her own hands. What began as a personal experiment became a breakthrough. In 2022, Natalia founded Pari Satiss, a clean skincare brand built on the belief that beauty should be both simple and effective—without costly treatments or endless routines. Drawing from her expertise in holistic skincare, aromatherapy, and Traditional Chinese Medicine, she developed a streamlined approach that nurtures the skin’s natural ability to heal. Beyond product innovation, Natalia is shaping the future of beauty education. As the founder of Natural Beauty School in Belarus, she has educated over 15,000 students worldwide, equipping them with the knowledge to revolutionize skincare. A certified expert in gua sha massage, facial reflexology, and psychosomatics of skin diseases, she blends ancient wisdom with modern science. A bestselling author, Natalia’s three books on skincare and aromatherapy have reached 20K+ readers. Recognized on the Forbes Woman Awards Belarus 30 (2021), she is also a global speaker, live TV skincare expert, and wellness leader. As a UNICEF Friends Council member, she champions ethical beauty and education, proving that true radiance isn’t about sacrifice—it’s about understanding and honoring the skin’s natural intelligence.

Natalia Dichkovska

Pari Satiss

Founder

Pierrah Hilaire

I’m Pierrah, a creative based in New York. Before working in fashion and film, I was a creative strategist for Fortune 500 companies. As a marketer, I’ve produced content, consulted, directed, styled, and forecasted for brands for seven years and counting. I created video series like Black Owned Brands You Should Know, to celebrate Black owned fashion and beauty businesses that we should invest in. As a creator and storyteller I am passionate about uplifting brands that are Black, POC, queer, PwD and women-owned within the fashion industry.

Pierrah Hilaire

Pierrah

Creator, Filmmaker

Reema Idris

Designer of RMA, an exclusive womenswear brand refining fashion through timeless design and innovation. I has successfully launched a couple of collections, curated multiple drops and limited edition collections, and designed numerous one-of-one pieces, each crafted to embody a sense of luxury. I have also been part of two MEFeater Fashion Week shows, further solidifying my presence in the industry. Through RMA, I continue to push boundaries, creating pieces that are inclusive and curated with a distinct, elevated feel.

Reema Idris

RMA Apparel + Solo Designer

Designer

Takyrah Jones

Takyrah Jones is a seasoned marketer and brand specialist with over five years of experience, having consulted for 100+ of social media’s biggest creators. As a cultural force behind impactful brands like Vita Coco, Mario Badescu, and Keys Soulcare, she has helped shape the industry’s most influential narratives. She has collaborated with award-winning agencies such as Kensington Grey and The Dime Agency, all while building an impressive digital presence of her own—boasting over 50,000 TikTok followers. Her engaging content on marketing, PR, and brand strategy has captured the attention of celebrities and influencers alike. More than just an industry expert, Takyrah is a trailblazer at the intersection of marketing, PR, and brand strategy—consistently driving innovation and elevating brands to new heights.

Takyrah Jones

E.L.F. Beauty

Influencer & Community Manager, Keys Soulcare

Tempest Langley

Slayed by Tempest B

CEO & Hair Educator

Tomi Talabi

Tomi Talabi is an accomplished communications strategist and founder of The Black Beauty Club, a social enterprise at the intersection of beauty, culture, and commerce. With a career spanning major global brands, Tomi has played a pivotal role in shaping consumer narratives and brand partnerships, particularly in the beauty, culture and technology. Her leadership at The Black Beauty Club has created a dynamic space for Black beauty enthusiasts, professionals, and industry leaders to connect, collaborate, and drive meaningful change. A trailblazer in inclusive storytelling, Tomi continues to elevate conversations that redefine beauty standards and empower communities.