Rihanna has done it again! She has produced yet another hit, this time in the cosmetics world.
Her new make up line’s approach is universal inclusion. She has model favorites like Slick Woods and Hamalia Aden promoting her line. She also has everyday women featured on her site through the hashtag FENTY BEAUTY.
Her foundation line alone comes in forty shades! Keeping with her stance on helping all skin types and personalities feel beautiful. Rihanna says,
“FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. I WANTED EVERYONE TO FEEL INCLUDED. THAT’S THE REAL REASON I MADE THIS LINE.”
Rih Rih is a consistent game changer and we applaud her creativity and entrepreneurial sprit! See what Fenty Beauty is all about in this super hype campaign video:
Ready to show your “Fenty Face”? Check it out.