Jamaican beauty enthusiasts have reason to celebrate as Rihanna’s acclaimed brands, Fenty Beauty and Fenty Skin, are set to officially launch in Jamaica this April. The products will be available exclusively at Fontana Pharmacy locations:
- Fontana Waterloo in Kingston: Launch event on April 10, 2025
- Fontana Fairview in Montego Bay: Launch event on April 12, 2025
Fenty Beauty announced the expansion with a celebratory message on social media:
“We heard you, fam! @BadGalRiri is bringin’ Fenty Beauty + Fenty Skin to Jamaica! Shop exclusively at @Fontana_Pharmacy Waterloo on 4/10 and Fairview on 4/12.”
Part of a Bigger Caribbean Rollout
Previously, Fenty Beauty had launched in nine Caribbean territories, including Barbados, Trinidad and Tobago, and the Bahamas, continuing the brand’s commitment to making beauty more accessible across the region.
This move fulfills Rihanna’s promise to bring her beauty empire to Jamaica, following the successful regional launch in Barbados back in November 2024. At that time, Rihanna personally assured her Jamaican fans that their time was coming—and clearly, she meant it.
Rihanna Gives the Island a Personal Touch
To build excitement around the Jamaican debut, Fenty Beauty released a vibrant promotional video featuring Rihanna applying makeup while rocking nails inspired by the Jamaican flag—a gesture that fans adored and that only fueled anticipation for the big day.
In celebration of the launch, Fontana Pharmacy will host exclusive in-store events. Notably, on April 27, 2025, customers can experience hassle-free makeup sessions, including lashes and gems, for a full glam transformation in-store.
A Legacy of Inclusivity Comes to JA
Fenty Beauty, since its groundbreaking 2017 debut, has been celebrated for its inclusivity and diversity, offering one of the most expansive foundation ranges in the industry. This upcoming launch not only strengthens the brand’s Caribbean presence, but also gives Jamaican consumers direct access to its highly sought-after beauty and skincare products.
For more information and updates, follow Fenty Beauty and Fontana Pharmacy on their official social media channels.
Jamaica, get ready—Fenty is finally home. 🇯🇲
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