Milk Makeup has just launched a full coverage foundation line. It has 16 different shades!
The Blur Liquid Matte Foundation is the first official foundation of the line. Of course, if you don’t follow the brand closely, then you’re probably thinking “16 shades, that’s it?”. Well, this is Milk Makeup’s FIRST EVER full coverage line. Therefore, I would say that 16 shades is quite a good start. Since Milk Makeup has been around, one of their main messages to consumers was that they aim to be a “High Concept, Low Maintenance” brand. With that being said, the company never made full coverage foundation. They have only made primers, highlighters, concealers and other “minimal” cosmetics.
The Blur Liquid Matte Foundation caters to those who have clogged pores and frequent breakouts. It uses the help of blurring microspheres. Furthermore, Milk Makeup is a chic, vegan and cruelty free makeup line. This lightweight foundation will totally benefit people who want to have full coverage, without a cakey look and heavy face.
Milk Blur Liquid Matte Foundation will go on sale for a cool $40 starting Monday on MilkMakeup.com.
Also, it will be available on Sephora.com and UrbanOutfitters.com.
