Celebrating the launching of the adicolor collection, Urban Outfitters got together with dancer Mette Towely for a collaboration on the there Adidas x Urban Outfitters Adicolor Campaign.
Towely recently featured on NERD’s “Lemon” music video, and is now working with classic adidas silhouettes in fresh spring colors. Including pieces such as; the cropped hoodie sweatshirt, crew-neck tee, three-stripes bodysuit, three-stripes short, classic hooded sweatshirt with iconic Adidas trefoil logo, and warm-up raglan sleeve sweatshirt. Prices range from $30 to $70 USD.
In an interview with The Independent Culture Towely expressed, “I physically show up and protest via performance; I tear apart symbols of injustice.”
“When I’m dancing a lot of times language doesn’t escape me necessarily, but when I’m so embodied in my physical self, it really takes me a moment to describe to the world how I’m performing.”
In a contributing piece by Ayana Byrd, ColorLines which is an online news and comment publication for communities of colour;
“When I read her article, I really got the impact of all the work that I’ve been doing.”
“I really appreciate people saying I look strong and my gaze is really appreciated.”
To showcase new the collection, Urban Outfitters created an exclusive video featuring Towely. Check it out!
If you haven’t had a glance, here’s a look at the campaign.